Positive relationship between the current best practices of nonprofits Dissertation

Positive relationship between the current best practices of nonprofits and the Eclectic Paradigm - Dissertation Example The research questionnaire therefore contained questions that asked the respondents to give their opinion on the importance of OLI factors and to elaborate if their organization used these factors for developing a sustainable business model of non-profit. 4.2.1 Ownership (O): Brand Awareness, Proprietary Relationships and Exclusive Relationships The ownership factors include the capacity of the organization to develop a powerful brand, and its ability to replicate its best practices intra-organizationally across different departments or business units. The replication of the best practices is studied through proprietary and exclusive relationships. Table 1a: Regression Statistics Ownership (O) SUMMARY OUTPUT Regression Statistics Multiple R 1 R Square 1 Adjusted R Square 65535 Standard Error 0 Observations 3 Table 1b: ANOVA Ownership Attributes    df SS MS Significance F Regression 4 16.7086 4.17715 3.3 Residual 0 0 65535 Total 4 16.7086          Coefficients Standard Error t Stat Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept 0 X Variable 1 0.2375 0 65535 0.2375 0.2375 0.2375 0.2375 X Variable 2 0.3825 0 65535 0.3825 0.3825 0.3825 0.3825 X Variable 3 0.5225 0 65535 0.5225 0.5225 0.5225 0.5225 X Variable 4 0 0 65535 0 0 0 0 Figure 1a: Importance of Brand Awareness, Proprietary Relationship and Exclusive Relationships The above presented regression analysis and the scatter plot in the figure highlight the fact that to become a successful organization, Brand Awareness & Proprietary Relationship must be higher as attribute of the company. The results being from 70 respondents from the sample of 25 non-profit organizations indicate that there is a consensus on building non-profit organization on the basis of sound marketing strategies that involve developing a brand name that is recognizable and has credibility. As was seen in the literature review, there is an enhanced competition between non-profit and charitable organizations to obtain both corpor ate and governmental funding and to attract human resources (Buckley and Casson, 200). Having a brand image and recall among the community as well as having a reputation of excellence lead the non-profit organizations creating a distinct identity and recall for the people (Madhok and Phene, 2001). The need to have a powerful brand is found to have increased in the past few years especially post the global financial crisis. The global crisis led to budgetary cuts for corporates and adversely impacted on their funding of non-profit organizations cut back their initiatives related to corporate social responsibility (Cole, Lee and McCullough, 2007). On the other hand, the tightening of public spending also led to a general attitude of saving and insecurity, making less funds available from individual or private donations (De Rosa, 2009). Under these conditions it became even more challenging for non-profit organizations to remain sustainable and viable and to keep their operations intac t. An eclectic paradigm was therefore the most viable option which including building brand awareness and developing exclusive long term relationships that can sustain the non-profit organizations over similar periods of economic slowdown (Franklin, 2011). The research questionnaire also requested the respondents to elaborate on their answers regarding why they think that brand awareness, proprietary relationships and exclusive relationships is or is not important for their non-profit organizations. However, as seen by the following chart, a very small number of the respondents took the initiative to give detailed information regarding